Full-blown memes, non-stop jokes, and all-out protests soon became the norm. It was after this point, according to the report, that existing hate and ridicule exploded. This, according to the research finding, is widely regarded as the beginning of the band’s image collapse. In November of 2008, Nickelback licenses their song ‘Rockstar’ for use within a furniture ad in the UK. Who started the blaze? The lynchpin: DFS.Īccording to the report, there’s one event that ultimately triggered an avalanche of ridicule. But also not well enough, which is read as commercial tactics and as a lack of a stable and sincere identity.”īut blandness and formulaic inauthenticity are like dry needles before a forest fire. “They follow genre expectations too well, which is seen as empty imitation. “Nickelback is too much of everything to be enough of something,” Anttonen asserted. In other words, they excelled at copying everything that already existed, and being super-successful at it. The biggest was that this band has been so successful at mimicking the rock genre that they lost any sense of authenticity. “They follow genre expectations too well, which is seen as empty imitation…”Īnttonen’s study, called “Hypocritical Bullshit Performed Through Gritted Teeth: Authenticity Discourses in Nickelback’s Album Reviews in Finnish Media,” discovered some trends in the hate.

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Nickelback album 2016